The Intent Debt Assessment
You may not need more leads.
You may need to recover the ones you already created. Goose Caboose finds where valuable prospects and customers are delayed, neglected, disconnected, or forgotten — then gives you a practical plan to recover the opportunity.
Free scorecard. About three minutes. No credit card.
What a typical funnel keeps
Your forms and ads are working. This part is rarely the problem.
Response speed decides more deals than most reporting shows.
Follow-up usually stops before the decision is made.
This is where Intent Debt accumulates fastest.
Illustrative pattern, not your data. The scorecard measures your own five dimensions.
- Diagnostic questions
- 12
- Deliverables
- 10
- Days to delivery
- 7–14
- Scored dimensions
- 5
Does this sound familiar?
These are not separate problems. They are symptoms of one condition.
- Leads enter your system, but response time varies.
- Follow-up depends on who remembers.
- Proposals remain open without a real next step.
- Marketing reports clicks, but sales cannot see the context.
- Past leads and customers sit untouched for months.
- You keep paying for traffic without knowing what happened to yesterday’s demand.
They are symptoms of Intent Debt.
What is Intent Debt?
Intent Debt is the accumulated value of people who showed meaningful interest but did not receive the right next action at the right time.
It grows when follow-up is slow, systems are disconnected, ownership is unclear, or customer signals are never reviewed.
The assessment answers
- Where are leads being lost?
- Which opportunities may still be recoverable?
- What is causing the loss?
- What should be fixed first?
- Which recovery campaigns should be launched now?
- Intent Debt estimate range
- Caboose Score
- Funnel and follow-up map
- Five highest-priority lead-loss points
- Neglected lead and customer segments
- Recovery Priority Matrix
- 30-day recovery plan
- Sample recovery campaign
- Findings presentation with your team
- Optional implementation proposal
Four steps from symptom to plan.
Identify your likely risk level and most common follow-through gaps in about three minutes.
We confirm that your business has enough activity and data for a useful diagnosis. If it does not, we say so.
We review your offer, funnel, response process, follow-up, CRM, customer journey, and available evidence — through exports, screenshots, reports, and stakeholder interviews.
You receive prioritized findings and a concrete 30-day plan your team can implement, presented in a working session.
This is not another general marketing audit.
Where did meaningful buying intent appear without receiving the next action required to move forward?
A general audit produces a long list of improvements. The Intent Debt Assessment concentrates on one commercial question.
Built for businesses that already have demand.
- A validated offer
- Website traffic or an active audience
- A CRM, email list, customer database, or lead history
- At least 25 monthly leads or transactions
- A desire to improve follow-through before increasing acquisition costs
Evidence before recommendations
We separate confirmed findings from informed hypotheses. Opportunity values are displayed as ranges, not promises. You receive the reasoning behind every priority.
- Confirmed
- Observed directly in your exports, reports or systems
- Strong inference
- Consistent across sources but not directly measured
- Hypothesis
- Plausible, stated as such, and flagged for validation
Before you pay for another click, find out what happened after the last one.
Take the free scorecard to see your Caboose Score and likely Intent Debt risk.