Core offer
Find where qualified interest becomes lost revenue.
The Intent Debt Assessment examines the space between attention and action — where leads are delayed, follow-up breaks, opportunities stall, and customers disappear from view.
The blind spot
The cost of invisible follow-through.
If you cannot answer these questions, you cannot know whether the next marketing dollar should purchase more attention or repair what happens afterward.
- How many qualified leads received no meaningful response?
- How many opportunities stopped without a documented reason?
- How much repeat buying intent went unnoticed?
- Which past leads remain relevant?
- Which customers should have received another offer?
Scope
What we examine
- Lead capture and routing
- Response time and ownership
- Follow-up sequence coverage
- Sales-stage definitions
- Stalled opportunities
- Proposal follow-through
- Website-to-sales continuity
- Dormant lead segments
- Customer expansion opportunities
- Marketing and sales handoffs
Deliverables
What you receive
Intent Debt estimate
A conservative opportunity range based on your actual business context and available evidence.
Caboose Score
A score across response speed, follow-up consistency, visibility, reactivation, and accountability.
Lead-Loss Map
A visual map of where buying intent becomes delayed, disconnected, or abandoned.
Recovery Priority Matrix
Opportunities ranked by evidence, impact, urgency, and effort.
30-day recovery plan
A sequenced plan showing what to recover now, what to repair next, and what to measure.
Findings presentation
A working session explaining the diagnosis and answering implementation questions.
Qualification
Who should apply
Good fit
- Established offer
- Active lead generation
- Existing CRM, email list, or customer records
- Meaningful customer value
- Leadership willing to examine follow-through honestly
Not a fit
Founding Assessment — starting at $1,500
Final scope depends on business complexity, number of funnels, systems, and data sources. The assessment is a standalone deliverable — you are not required to purchase implementation services.
Clarity guarantee
If the final assessment does not identify specific, prioritized follow-through improvements supported by the available evidence, we refund the assessment fee.
This is not a guarantee that any particular amount of revenue will be recovered.
Questions
Diagnosis first. Implementation optional.
Apply for an Intent Debt Assessment and we will confirm whether your business has enough activity and evidence for a credible diagnosis.
Apply for the assessment